The Podcast
Prompting
Revenue
AI for people who own a number. A twice-a-week podcast for founders, executives, and operators who use AI to drive real commercial outcomes. Hosted by Brett Jansen.
The Podcast
AI for people who own a number. A twice-a-week podcast for founders, executives, and operators who use AI to drive real commercial outcomes. Hosted by Brett Jansen.
Every episode maps to one question: what does an executive who owns a number need to know this week, and what should they do about it?
Tuesdays
Three stories from the prior week filtered through one lens: what matters to your pipeline, your margin, or your board before the week starts. Each story gets 30 seconds of analysis and one action item.
5-7 minutes
Thursdays
What's working, what's breaking, and what operators are actually building with AI right now. Real scenarios from live revenue teams, cautionary tales from the field, and the moves worth stealing this week.
10-15 minutes
Occasional
The why-this-matters episodes. Positioning pieces that challenge the assumptions most executives carry about AI, revenue, and what it means to lead through it.
15-20 minutes
What the IEA's latest data means for every AI budget you're about to approve — and the number most leaders aren't watching.
60% of corporate America is stuck in early experimentation with no path to scale. The bottleneck was never the technology — it's the people, the culture, and the gap between what leadership thinks is happening and what employees are actually experiencing.
November 30th, 2022, a research lab with fewer than 800 employees put a chatbot on the internet. One million people signed up in five days. This is the full picture of OpenAI — how it got into the lead, what it's actually building, and the very real cracks underneath one of the most valuable companies the private markets have ever produced.
More than a million people a month type the same five words into Google. Most of what they find is either panic or false comfort. Brett pulls the actual data — AI-attributed layoffs rank fifth among the real reasons companies cut jobs in 2026, and unemployment is sitting in the low 4s.
Forty-nine Fortune 500 shareholder letters used the exact same sentence structure in 2023. By 2025, that number hit 208. This episode is about what happens when AI makes the average version of original thinking free — and why the leaders who still have a real point of view just became the scarcest asset in the building.
Your Host
16 years leading sales and marketing teams from Series C through IPO. $175M+ in closed revenue across healthcare technology and enterprise SaaS. Board member and operating partner to 50+ startups.
When AI changed the game, I didn't watch from the sideline. I rebuilt my entire operating system around it and started teaching the executives in my network to do the same.
$175M+
Revenue Closed
50+
Startups Advised
16
Years in Revenue
Episodes end. Workflows don't. BUILD is where business professionals and operators take the ideas from Prompting Revenue and put them to work — with daily content, live builds, and a peer network that shares what actually works. Free to join.
One tool. One use case. One workflow. Every single day. Not product reviews — actionable plays you can run in 10 minutes.
Progressive workflow builds that start with your first reusable prompt and end with a full AI operating system. 8 sessions, each building on the last.
Sales, Marketing, Product, Ops, Finance, Leadership — find the prompt for your function, copy it, run it. The library grows every week.
Go Deeper
The podcast gives you the system. A strategy call gives you the shortcut. Sixty minutes, one problem, a plan you can execute the same week.
Whether it's your AI operating system, your GTM motion, or your team's readiness, Brett will tell you what she sees and what to do about it.
$500 · 60 Minutes
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