Not Your Typical AI Consultant.
I spent 16 years closing deals at Cerner, Optum, and Butterfly Network. Then I built a consulting practice past $1M with a team of five AI employees and zero cold calls. Now I work where AI meets the P&L.
I help executives and founders use AI to sell smarter, grow faster, and stop wasting time on strategies that worked in 2019.
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Trusted by operators from pre-seed to post-IPO. Since 2021.
“Brett has a rare ability to translate complex AI capabilities into market narratives that actually accelerate sales. Her healthcare market insight and natural ability to connect with people made her not just a strategist but a true partner in our success. I would work with her again without hesitation.”
Three ways I work with clients
Every engagement starts with the same question: where is the revenue stuck, and what would it take to move it? The answer determines which of these fits.
AI Enablement for Teams
Your team opened ChatGPT six months ago. Most of them are still writing emails with it. AI Enablement is a structured program that turns AI from a novelty into a revenue tool across your organization. I build the workflows, train the people, and measure the output so you know exactly what changed.
Starting at $25,000
GTM Strategy + PLT Method
I run a GTM Sprint that audits your positioning, sharpens your ICP, builds your competitive differentiation, and delivers a 90-day execution roadmap your team can actually run. Powered by PLT, my framework for complex B2B sales.
Custom Pricing
1:1 AI Coaching for Executives
Six sessions. You and me. We take your actual workflows, your actual bottleneck, and your actual calendar, and we rebuild your operating system with AI at the center. This is not a course. It is a private engagement designed around the way you already work.
$15,000 | 6 Sessions
What is PLT?™
AI-POWERED, HUMAN LED SALES STARTS HERE.
Proof.
Your buyer needs evidence it works in their context. Not a case study from a different industry. Proof that feels like theirs.
Like.
People buy from people they want to be in a room with. Likability is not softness. It is the ability to make a complex conversation feel simple.
Trust.
Can your buyer bet their career on your company still being here in three years? Trust is built with consistency, not pitches.
Your sales funnel is outdated.
Most formal sales methodologies were built for a buying process that no longer exists.
Why traditional sales methodologies are not enough.
They prepare your team for one meeting, not a six-month buying cycle
They treat every person on the committee the same way
They ignore the fact that your buyer is risking their career on this decision
They confuse activity with pipeline
They send the same case study to the CFO and the clinician and wonder why neither responds
Up to 60% of forecasted deals end in no decision. Not a lost deal. No decision at all.
What PLT™ Actually Is
PLT is the adaptation layer for complex enterprise sales. It does not replace your existing methodology. It sits underneath it.
Most frameworks tell your team what to say. PLT tells them how to weight what they say based on who they are talking to. Every stakeholder on a buying committee is protecting a different outcome. The clinical lead, the security reviewer, and the finance owner are not evaluating the same purchase. PLT maps each one by role, awareness state, and communication preference, then routes the right proof, the right tone, and the right asset to the right person at the right stage.
The routing runs on AI. The decisions stay with your people.
A few of my clients:
About Me
I did not start as a consultant.
I started as a rep carrying a bag, learning how to sell enterprise software to hospital systems that did not want to buy it. Over 16 years at Cerner, Optum, and Butterfly Network, I closed more than $175M in deals and helped raise $310M+ for the companies I advised along the way.
I scaled one company from $7M to $54M through IPO. I have sat in the rooms where the capital allocation decisions get made, and I have watched brilliant products die because the GTM was wrong.
Today I run my practice with five AI employees and a small team. I built it past $1M without a sales team, without venture funding, and without a single cold call. That is not a brag. It is a proof point. The same AI operating system I used to build this is the one I teach my clients.
I am an operator who figured out AI, not an AI person who read a book about sales.
What my clients say....
Get the free playbook.
Most executives are stuck in one of two places with AI. Either they have not started and the gap is getting wider every quarter. Or they started, their team is using it for email and meeting notes, and the ROI conversation with the board is getting uncomfortable.
The AI Executive Playbook covers both. It walks you through the five decisions that determine whether AI becomes a revenue multiplier or an expensive distraction for your organization. No jargon. No 47-page white paper. Just the thinking model and the implementation sequence.
The podcast for those responsible for revenue growth.
A podcast for founders, executives, and operators who want to use AI to drive real commercial outcomes, create leverage and increase revenue growth.
Let's figure out where the revenue is stuck.
A discovery call is 30 minutes. I will ask you hard questions about your pipeline, your team, and where AI fits. You will leave with clarity on what to do next, whether we work together or not.