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GTM Playbooks
Most teams spend more time building their CRM than closing deals. Here's the exact prospecting stack and outreach cadence that generated $10M in qualified pipeline — without adding headcount.
Read This FirstGTM Playbooks
June 9, 2025
The motion that got you to $5M in revenue becomes the constraint that prevents the next $20M. Here are the three fractures that break Series B GTM — and the 90-day blueprint to fix them.
Read More →AI Strategy
June 9, 2025
Generic prompts produce generic output. Here are the structured frameworks — CRTO, Buyer-Back, Evidence Ladder — that get AI to think like a seasoned sales strategist.
Read More →Revenue Growth
June 3, 2025
I ran a controlled experiment across three portfolio companies: AI-assisted forecasting against seasoned CRO intuition. The results after 12 months challenged assumptions on both sides.
Read More →Weekly AI and revenue strategy from the field. What's working, what's not, and what to do about it.
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Brett Jansen helps revenue leaders, founders, and PE/VC operators use AI to build pipeline and close deals.
$175M+ closed · $310M+ raised · 50+ startups advised · 16 years Series C through IPO